bpv BRAUN PARTNERS provided legal advice and assistance to Plzeňský Prazdroj, a.s. in negotiations with QLS Assets a.s. on a “joint venture” with a total value of approx. half a billion CZK regarding the creation and operation of the “Pilsner Urquell Experience” – a Prague-based interactive visitor centre about the history of brewing in Bohemia and the unique Pilsner Urquell story.
QLS Assets has created this project at the prestigious address 28. října 13, Praha 1 in cooperation with Pilsner Urquell, following the example of similar centres (e.g. Guinness in Dublin or Heineken in Amsterdam), and on 22 April 2023 a very successful opening of this interactive story about the “golden brew” was held, told not only with the help of the latest audio-visual technology.
The law firm bpv BRAUN PARTNERS not only helped Plzeňský Prazdroj to negotiate the parameters of cooperation, but also created complex transaction and licensing documentation, enabling the smooth implementation of the project.
Legal advice was provided by a team consisting of partner David Vosol and senior associate Filip Baloušek.
The firm is recognized for its expertise in several areas, including real estate, projects and energy, employment.
The Office for Personal Data Protection has published a control plan for 2022. The most talked about are controls of cookies on websites and the dissemination of unsolicited advertising. What exactly do businesses need to implement to avoid becoming the target of inspections and fines?
JUDr. Robert Matas has become our new partner in our Prague office.
